Mark Brown

Title

Mark Brown

Subject

Sazerac Company, Inc.
Whiskey
Whiskey industry--Kentucky
Distilleries--Kentucky
Brown-Forman Corporation
Alcohol industry.
Bourbon whiskey
Business enterprises, Foreign.
Export marketing.
Buffalo Trace Distillery.
Economic conditions.

Description

Mark Brown is the president and C.E.O. of the Sazerac Company, parent company of Buffalo Trace. Brown grew up in a small town in England where his parents owned a pub, later coming to the United States, where he took a position with Sazerac. In this interview, Brown explains that he came to Kentucky to work with Sazerac's holding, Buffalo Trace, which was struggling during the bourbon industry's downturn in the 1970s and 1980s. He describes the restoration of the distillery and lists the successes it has since enjoyed. Brown talks about Buffalo Trace's commitment to innovation and mentions its development of experimental bourbons. He also describes the distillery's effort to preserve the historic architecture on the site. Brown discusses the future of Buffalo Trace and the bourbon industry's potential for success in international markets. In addition, he explains the benefits that bourbon tourism and the growth of the industry could have for the state of Kentucky.

Format

video

Identifier

2009OH170BIK011

Interviewer

Thomas Troland

Interviewee

Mark Brown

Interview Keyword

England--Social life and customs
Bars (Drinking establishments)
Tourism--Kentucky
Family-owned business enterprises.
Sales promotion.
Quality of products.

Sort Priority

0007

Files

brown.PNG


Citation

“Mark Brown,” Buffalo Trace Distillery Oral History Project, accessed August 18, 2019, https://nunncenter.net/buffalotrace/items/show/6.