00:00:00
YOUNG: Ready?
HAY: Standby and rolling.
[Pause in recording.]
YOUNG: This is Al Young interviewing Olivia Johnson Ripy on January
29, 2014, for the Kentucky Bourbon Tales Oral History Project. Olivia, thank
you for agreeing to be interviewed on this cold, frosty morning here
at, at the Ripy House.
RIPY: Well, I'm really pleased to be here, Al. Thank
you all for including me.
YOUNG: Would you please start off by telling us, uh, just
a, a little about yourself.
RIPY: Well, I believe that I am, uh--I'm Olivia Ripy.
I am recently retired from the Wild Turkey Distillery. I was
born in 1952. Grew up on this street. And, um,
I just, just, this, this is just terrible. (laughs) We
need to start over again.
HAY: Okay.
RIPY: (laughs) I don't know what you want to know about me.
(laughs)
YOUNG: Kids, uh--
RIPY: --okay, okay, there you go--
YOUNG: --that sort of thing--
RIPY: --let's just do that. (laughs)
00:01:00
YOUNG: Uh, um--
RIPY: --oh, okay--
YOUNG: --just--
RIPY: --there you go, I know what I'm going to say now.
YOUNG: Yeah, okay. Want to start from the very beginning?
HAY: We'll just keep it rolling if you don't mind.
RIPY: Okay, I'm Olivia Ripy. And, um, I am the
mother of two children. I grew up here in Lawrenceburg.
Moved away briefly, uh, when my husband was in the service.
But, uh, pretty much Lawrenceburg has been my home. I grew
up in a, a distillery family. And, um, the thing that
has impressed me the most in my lifetime probably is the community
spirit that, uh, I have developed being a part of this town
and, uh, a part of this city. Uh, my two children
also live here. I had two brothers and two sisters.
They seem to be going away but they always come back home.
(laughs) But I was the youngest of all the T.B.
00:02:00Ripy grandchildren--no, I wasn't. (laughs) I was the youngest of
the ones living here in town. So, um, I worked in
the distillery industry until May 19--of 2013 and I have recently become
retired and looking forward to doing some community service and extra projects
here in the city.
YOUNG: Well, how did your career at Wild Turkey get started?
RIPY: Well, I was a stay-at-home mom. And, uh, I
was taking care of my children one day and the phone rang
and it was my uncle Ernie Ripy and he said, "Olivia, we're
doing some Christmas bottling down at the distillery and we are shorthanded
tomorrow. Do you think that you could come give us a
hand?" And I said, "Well, sure. I'll see what I
can do." So I got someone to watch my children.
And I went out and it was so much fun. There
00:03:00were people that I grew up with, people that I had known
all my life, people that I considered aunts and uncles and cousins
that weren't even related to me but I had known them my
whole life. So, it was a whole day of catchup.
Plus, I got to see automated equipment. Never seen that before
really except, you know, from a distance. So I was actually
involved in the process that day. Uh, it was kind of
like being Laverne and Shirley. So I had a really, really
good time. And I, that was, uh, in August of 1973.
And I ended up staying. I was beginning my forty-first
year. (laughs) So, I really enjoyed it.
YOUNG: Well, now, what other jobs did you do at the
distillery?
RIPY: Well, I started out on the bottling line and that
suited me real well because you could, uh, be off in the
summertime to take, be with my children. We worked, the hours
that were wonderful because it was 7:00 to 3:30, so I didn't
really have to have a babysitter after my children started school.
Um, as the, my children got older, we started like enjoying travel
00:04:00and things like that so I was encouraged to work more.
So I started taking on extra responsibilities. I learned how to
dump bottles, like the men did, and we would dump the bottles,
uh, we could, we would do a hundred twenty bottles a, a
minute. So we would just stand there and just turn the
case upside down and put the bottles on the line. But
generally men had done that in the past and I decided that
I was going to do it. So I did. I
took over some of the cleaning there and, and started getting to
know more about what was going on in, in the facility itself.
Um, I was there for fifteen years. I had worked--they
always called me a "young hand" and probably if I went out
there now they'd still say, "Well, she's a young hand." (laughs)
But, uh, I was there for fifteen years. And, as
I said, I like to travel. I went to Europe.
And I noticed in Europe that I saw Four Roses and I
00:05:00saw some Jim Beam. But I didn't see Wild Turkey anywhere.
And I came back, and I, I said, "You know, we
need a visitor's center. We need, we need to do something
to, you know, make the world know we're here and stuff."
So I talked about it a lot and I would always go
up to the people that were in charge, after I talked to
my uncle about it. And after he retired, I would go
to whoever was the plant manager and I'd say, "If you ever
want to have a visitor's center, I want to run it.
I want to work in a visitor's center." So we had
a suggestion box. I put that in there, too. So
when they opened the visitor's center, uh, in 1987, they asked me
if I wanted the job. And I said, "Absolutely." They
told me that if it didn't work out, they'd put me back
on the bottling line. And, um, I went and, and it
worked out. (laughs)
HAY: We're going to pause.
YOUNG: If you would--
[Pause in recording.]
HAY: And rolling.
YOUNG: You know, you sound like you're pretty much a can-do
woman and--(Ripy laughs)--and that's, uh, kind of indicative, indicative rather, of, of,
00:06:00uh, women in the bourbon industry. Some of the, some of
the other women, women that played a part in it here in
this part of the country were like Agnes Brown with, with, uh,
uh, the, the Four Roses Distillery as we call it today.
What were some of other names that were, that you remember or
part of your family that worked here?
RIPY: Well, um, Agnes Brown was actually my grandmother's niece, my
great-grandmother's niece. So, uh, she was actually a very famous person
that I didn't know about until recently. But she was involved
at Four Roses and, and pretty much ran that distillery at one
point. Um, as I told you, my uncle called me and
asked me if I would, would come help out one day.
Um, my cousins Madeline Ripy and Sallie Ripy all worked at the
distillery. Sallie was in fact the bottling house manager at one
point. Madeline worked on the bottling line. I worked on
00:07:00the bottling line. My sister Melinda worked on the bottling line
periodically. And my sister Jane was the traffic manager there.
So she was in charge of shipping the, the bourbon all over
the world and all over the United States. She had a
pretty big job. I would be afraid of her.
YOUNG: Uh, you mentioned your Uncle Ernie.
RIPY: Yes.
YOUNG: What would you like to say about him?
RIPY: Well, my Uncle Ernie was a really, really good man.
Uh, he was very generous and he was easy to work
for. He had that stern look about him that made you
know you better be all business. But, you know, he took
the bottling-line women on his houseboat for a day every summer.
And they would go have a big picnic. And, uh, he
would take them up to Lot Six on his houseboat and they
would have a big time. Everybody, all, all of the bottling-line
women that were there when I went to work there talked about
00:08:00all the good times that they had on their boat trips with
my uncle. Um, he was also a very big historian.
He took pictures of everything at the distillery and a lot of
the artifacts that we have today are due to the fact that
he was a keeper. He, he kept a lot of records
and he took a lot of pictures and he did a lot
of documentation. So, uh, we can really be thankful that Uncle
Ernie was a part of, of everything that's going on now.
YOUNG: So what part do you think that that heritage plays
in the bourbon industry today?
RIPY: Um, I always say that, uh, bourbon is a craft
industry. Uh, it is something that's been handed down from one
generation to another. And although it has, uh, gotten so, it
is more automated and so forth, there is still the, the basic
recipe. And there are things about it that can never change.
00:09:00And it, it's a folk art. It, it, without the
generations that preceded what's going on now, it wouldn't be getting as
big as it is. It wouldn't be getting better because those
people really instilled quality in the product. And, um, I'm really
glad to see it flourishing the way it is because it, it's,
it's a part of the past that just is owned by America.
And it's owned by Kentucky. You know, a very, very
small part of the pie. But when I was in charge
of the visitor center people would come in and they would say,
"Well, I've been to New Orleans and I've been to New York
and I've been to California." And then they had Lawrenceburg, Kentucky,
on their list of things to do. And the reason was
because bourbon was here. And they, it was introduced to them,
like I said, when I was traveling in Europe, I started seeing
00:10:00it, and they were trying it in Europe and thinking that it
had a real distinct flavor. So they would come to Kentucky
just to see about the bourbon.
YOUNG: Well, now, you've worked for a number of master distillers.
Who were they and who, what are they like?
RIPY: Well, one mas--(laughs)--a master distiller could be a, a lot
of different terms. I worked with a lot of people who
made whiskey. Um, I think that, uh, Ernie considered himself a
master distiller. My father considered himself a master distiller because he
was in charge of the whiskey during the war. Um, uh,
a master distiller is someone I, in my opinion, with a whole
lot of knowledge. Um, I know when I was a little
girl, uh, I always called him Papaw Hughes. He, he was
Bill Hughes, was, um, over the distillery. He, he ran everything
over in there. And, and of course, he had all the
wives' tales, the, you know, the old beliefs and so forth.
00:11:00And, and, um, he did that. And then, um, when I
was there, most of the time Jimmy Russell was the master distiller.
And like I said, you know, people would come in and
they would work their way and, and learn more and more and
more. And, uh, Jimmy did so many things at the distillery
that he just picked up on everything. He worked in the,
in the lab. And, uh, he worked all over the distillery,
just like my family did. You know, they did one job
and another job and another job, so that they knew everything that
was going on. And, um, so it's, it's been a pleasure.
And when I went to work in the visitor center, I
got to work with Jimmy Russell, uh, and he told me a
whole lot about making bourbon. Orville Robinson, who had worked for
my grandfather, um, Curtis Smoot(??), Donnie Sims, they were all working at
the distillery at that time and, you know, when people would come
ask me, I needed to know things. And so, they all
00:12:00really helped to shape what I had to say about bourbon and
it was very interesting and I had a whole lot to learn
from all of them. Um, everybody kind of had a little
different take on things sometimes but it all came together the same
way. So, um, I, I, I was really blessed to have
been educated by those people.
YOUNG: Now talk to me about the old gift shop.
RIPY: Huh, when I went to work in the old gift
shop, I didn't even have a telephone. I went down there
and they said, "If it doesn't work out, you can go back
to the bottling line in, in three months or six months."
So I went over there. I didn't have a telephone.
I had a walkie-talkie. And we would just, uh, I would
just get on the walkie-talkie and look for a supervisor that could
take people on a tour because--and the reason we had the visitor's
center was that, you know, people would come, and they'd say, "I
want to see what you do here." And there wasn't anyplace
00:13:00for them to go. No postcards or anything like that.
So they opened that little house. And, um, pretty much, you
know, I maybe have two or three a day. But we
were the biggest, largest, best, newest visitor center on--you know, there wasn't
anybody else. I think Maker's Mark had a visitor center, and
we did, and that was it. So, um, it was really
a big to-do. It was a small house. But, um,
I would make bourbon brownies. That was my specialty, and that's
a memory that I have from my family, too, is that we
always cooked with a lot of bourbon. Had pecan cakes soaked
in bourbon. And, and, uh, Mama Ripy always had her eggnog
and, and, uh, there were bourbon balls and all that sort of
thing. So, I was very interested in cooking. so I
would fix a homemade snack for any of the visitors that came
through. And I think, uh, that added a little extra-genuine touch
to our visitor's center. Started out serving brownies about two inches
big and by the time I quit--I finally had to keep, quit
00:14:00because I couldn't keep up with the visitors but they were, you
know, maybe a quarter of an inch big. (laughs) But,
uh, it grew from, uh, I had seven items that I sold
when I opened the visitor's center. We had bus tours that
came through back then. Um, they were going to My Old
Kentucky Home and they would come through and that was our biggest
biggest day. And I can remember the first time they came,
I made brownies for all of them. And, uh, our plant
manager came over, Jimmy Russell came over, and we were so proud.
I stood there and waited for them to come in.
And we stocked everything up and I sold a key chain.
(laughs) But it got bigger. It got a lot bigger.
We started having, uh, visitors from, uh, Japan. We had
a lot of visitors from Japan at one time. And they
were really excited about Wild Turkey. And they used to bring
gifts when they would come. And, uh, that was pretty nice.
00:15:00I've got some, some treasured items that they brought when they
came. And, um, we started--Australia got to be a big thing,
too. So we went from having maybe, uh, probably six or
seven thousand visitors the first year, and when I recently retired, I
know we had already, we probably had surpassed sixty-thousand visitors in a
year. So, it's just grown by leaps and bounds.
YOUNG: What do you think of the Bourbon Trail?
RIPY: I think the Bourbon Trail is an absolutely wonderful opportunity
for not only the distilleries but for the entire state. Um,
for one thing, it is preserving our history. And I, I
think that's very important for everybody and I think that, that it
has a real sense of pride for our state, as well.
I know when I was a little girl everybody would go to
00:16:00town on Saturday and spend the whole day. And I have
watched Lawrenceburg decline through the years because the bourbon industry kind of,
uh, dwindled. And, uh, we put in a bypass and there
were, you know, downtown Lawrenceburg is full of beautiful homes and historic
buildings. And there's nothing there anymore. So I see the
Bourbon Trail as a huge opportunity for, uh, people to get to
know about Kentucky, for people to get to know about good bourbon
and the craftsmanship that goes into it, and also it's a real
wonderful opportunity for our little towns to come back and be something
again. I can see that, that, that there's a lot of
opportunity for small businesses and I know there's certainly an opportunity for
people that want to feed you. (laughs)
YOUNG: The Kentucky Bourbon Festival, one week of just bourbon, bourbon,
00:17:00and go, go, go for the industry. What's your take on
that?
RIPY: Oh my goodness, I went to the--(laughs)--I went to the
first Bourbon Festival, as well. I had a card table, and,
um, some boxes underneath my card table. (laughs) My first
expense report was, was like fifteen dollars--(laughs)--something like that. But it
was a lot of fun and I got to know a lot
of people from each distillery, so that was, that was really neat
but they continue, they didn't send me for a little while and
then they started sending me back again. And, uh, I can
remember, you know, we went from a small tent. Then we
built a little bar. and then they started having a contest
over, over who would have the best booth. And our booth,
fortunately, has won many, many times. Uh, we had what we
called the Sit and Sip Saloon. Um, Four Roses kind of
00:18:00followed our lead and they started having a really nice booth, too.
I was proud that our Lawrenceburg booths did so well.
But, um, they did a design that looks a lot like their
distillery and they had a little, uh, train. Did, isn't it
a train that? Yeah. They had a little train for
the kids to play on, so they'd ride the train up to
Wild Turkey and then get on the, uh, we had a, uh,
uh, a rocking turkey that we call Rex and all the kids
like to ride on Rex, too. So, um, I've gotten to
know so many people from all the other distilleries. And, um,
you know, it's kind of a sisterhood because the women run the
visitor centers. So I've gotten to know a lot of really
nice people and, and attended some really excellent events with the Bourbon
Festival.
YOUNG: Now, Olivia, everything always comes around to this: are there
00:19:00any ghosts out at Wild Turkey?
RIPY: Yes, there are. There are many ghosts out there.
(laughs) Um, when I started in the visitor's center, as
I said, I did, all I had was a, a walkie-talkie.
I always felt like I had someone that watched over me and
protected me. And I still really feel that way. We
started doing some paranormal investigations back in the fall, last year.
And we had some positive reactions. Um, we actually have some
pictures of an apparition. It was a gentleman that I knew,
I believe, um, that died while he was working. Um,
he, we--I worked with his daughter. We were very good friends
and we were always having a good time at work and we
went around the corner and he said, "Now, you girls behave," and
admonished us. and when we went up to break, people started
saying to my friend, "You need to come here." and she
00:20:00thought they were playing with her and she'd say, "No, no."
and they said, "Your dad's down and he's gone." So, um,
I believe that's who the spirit is that's in the shipping department.
At the distillery we have an apparition. Uh, we've used
the equipment that the paranormal people use and apparently, uh, I'm having
some real conversations with him. (laughs) Um, he responds very
well to me. Uh, when they take my pictures when I'm
talking to him, they get orbs and so forth. Uh, also,
in the distillery, the first time when we were doing an investigation,
we had a medium with us and he said, "You need to
go up. You need to go up." Well, we went
up to the top floor. And I looked up and on
the rafter it said, "Rippy." But my name is spelled R-I-P-Y.
And my great-grandfather had changed it to R-I-P-Y. But it
00:21:00had previously been R-I-P-P-Y. So I looked up and saw that.
and I said, "Roger Allen Rippy, did you do that?"
And they had tape recorders going. And I, the thing is
that I am not a paranormal person. This was all an
introduction to me. And I, I just said, "Roger Allan Rippy,
did you do that?" And then I saw a name of
a, a boy that I worked with there, and I said, "Keith,
are you with him?" So when they played the tapes back
they got an EVP that said, pretty clearly, "Uncle." And then
it said, "You remember me." So that was pretty, very interesting.
I have decided over the last few months that I have
a lot more dead friends than I do living ones--(laughs)--because they seem
00:22:00to be very attracted to me. We are going to continue
to do paranormal tours at the distillery and we had very good
feedback from it. So, I believe they're there.
YOUNG: What about ghosts in this house?
RIPY: Well, they're here, too. (laughs)
YOUNG: Are they following you?
RIPY: I, I, I have a pretty big following according to
this medium. Um, they did an investigation in here one night.
My cousin George was here. I wasn't here when they
did the first investigation. But I did get, uh, copies of
the EVP's and they asked. "Who built this house?" and very plainly
it says, "I did." (laughs) And then he says, "Can
you tell me your name?" And it sounds like it says,
"Yes, it's Tom Ripy." Then, they also took some pictures back
00:23:00in the hall and there's an apparition of a man that's very
very tall. We all, I had, my medium friend came here
on a tour one day and he kept talking about the big
tall man, the big tall man. And I said, "I don't
know what you're talking about." Of course, T.B. Ripy died long
before I was born. And, uh, he kept saying, "This guy's
really big." So my brother is not a real believer and
he was not paying any attention, and RJ said, "Who in your
family would be really big?" And Tom B. turned around and
said, "Well, my grandfather Ripy was 6' 5''." Well, I didn't
even know that. And, uh, R.J.'s said, "Well, he's standing over
there in the corner. (laughs) "He's real happy you're here."
(laughs) So, uh, apparently he's here a lot.
YOUNG: If you were to look at the business today, and
having the history that you have in the business, what do you
see for it for the future?
00:24:00
RIPY: Oh, I think that it's got, it's got so much
opportunity. I see it going up. I think, um, Americans
are beginning to really drink quality products. and they are discovering
that, uh, there's something real special about bourbon. Uh, I, I
know I'm seeing a lot of articles written about bourbon. And
the tourism, tourist industry has certainly just grown by leaps and bounds.
And it's because of the interest that, uh, people have in
it. Um, I think it's rather unfortunate that, um, people don't
have, we don't have places for people to go and stay but
I see that that is probably going to happen in the future
because of the, the laws. The laws have changed a lot
since I was a young girl. Uh, and so, you know,
the, the, the distilleries promote, uh, responsible drinking but then you have
00:25:00the Bourbon Trail and there are distilleries everywhere and samples everywhere and
people get excited about wanting to go and try everything. So
I can see that, that, that's going to really help the tourist
industry and Kentucky will have to build towards that so that there
is a way to promote safe, responsible drinking because there would be
places for people to stay and, and, um, and really enjoy the
state more. So that's an encouraging thing, too. (laughs)
YOUNG: Now, we talk about the amount of visitors that come
to the distilleries and go to the visitor centers and so forth.
RIPY: Um-hm.
YOUNG: Um, there's a move on now to build Distillery Row
into quite a project in Louisville. Do you see that along
with the Urban Bourbon Trail being just a natural extension of everything
having to do with bourbon?
RIPY: I think so. Uh, I, I think that anything
00:26:00we can preserve is a wonderful idea. Uh, I know that,
uh, I have participated in the Urban Bourbon Trail somewhat, and the,
uh, Louisville Convention and Visitors Bureau is excellent in promoting not only
Louisville, but the whole state. And, um, I, I think that,
uh, the Urban Bourbon Trail, they, they got, started promoting everybody else,
and, of course, you know, they have had a lot of bourbon
history there, as well. So, I think that it's just going
to be excellent. I, I think that, uh, it will bring
people in from all over the world, and that, like I said,
they not only promote their own city; they promote the whole state.
YOUNG: It's often been said in this part of the country
00:27:00that it's okay to make bourbon, it's okay to sell bourbon, but
you ought not drink it. (Ripy laughs) What do you think is
going on today? Do you think that attitude is slowly changing
as people make bourbon more important or what do you think?
RIPY: I think that attitude is changing somewhat. Now, now
as far as legally, uh, it's, like I said, I think, you
know, the distillers say drink responsibly. I know that I, when
I have witnessed tastings, people are really understanding what they're doing.
They know how to compare one bourbon to another. And it's
almost like, you know, wines; you have one with dinner, you have
one with, you know, before dinner, you have a dessert wine.
You have--well, I think bourbon's kind of picking up the same sort
of thing. I know with just Wild Turkey, from what I
learned, I always really enjoyed, say, Rare Breed with rare steak.
00:28:00And I really like the 101 with chocolate. And, um, they're
just, you know, I had my drinks according to what I was
going to do, and what I was going to eat, and where
I was going, and so forth. And, and, you know, it's
the same way with all the bourbons. When you go to
these, um, um, affairs where you get to taste all of the
different types of bourbon that are made, you can make comparisons all
day long. You can pick up fruit, different fruits, uh, different
undertones, sweetness. So, um, I, I think that actually the, the
Bourbon Trail is encouraging people to experience all the different aspects of
bourbon.
YOUNG: Now, with your long career at Wild Turkey--
RIPY: --um-hm--
YOUNG: --you're sort of a women's pioneer, you might say, in terms
00:29:00of being able to advance into the position you held in terms
of tourism. What advice would you give to people who want
to come into the industry today? Especially women.
RIPY: Especially women? Uh, I think there's a lot of
room for women there. I think that, uh, they're, it's certainly
a social opportunity, that, that's the aspect of the bourbon that I
liked. I liked to watch, uh, the, the, um, I'd people-watch
Downton Abby. That's the way I see the bourbon women.
(laughs) Although I would do anything to get there, including being
the janitor, but. (laughs) You know, there's something just really
special about it and something that's got so much tradition to it.
And a richness. There's a richness just even in the
flavor. So, um, I think that women, you know, uh, are
very at home having a, a, a drink that's mixed. I
00:30:00personally am a real true bourbon drinker. I, I, I like
my bourbon chilled. (laughs) I'll have a little water, a
little ice with it, and I'm not real big on mixed drinks.
But at the same time I see that there's a lot
of room for that. And, um, I can see that, uh,
aspects where women can get into the industry and promote more interest
in it with not only men but women, as well. And
also I think that women have the, uh, the knowledge for promoting
in a different way, as well, through social activities.
YOUNG: So, so do you have a favorite recipe for something
that has bourbon in it you want to share with us?
I know you like to cook with bourbon
RIPY: --I love to cook with bourbon--
YOUNG: --I know you like to drink it straight--
RIPY: --I love to cook with bourbon. Well, one, one
00:31:00recipe that I can tell you is, uh, I can't just give
you the recipe off the top of my head but I'd be
glad to share. But I love bread pudding. and bread
pudding is excellent with bourbon. There's just no two ways about
it. You can make a hard sauce. I had started
using, um, the, um, sweetened condensed milk and just doing half sweetened
condensed milk and half bourbon and pour it over bread pudding.
It is out-of-this world delicious. So, um, that's good. It's,
I make brownies with bourbon. I make barbecued hotdogs with bourbon.
Uh, it's, it's really got a lot of possibilities.
YOUNG: Now, you've talked about other family members that are in,
that are or were in the industry. Uh, who will follow
you in the industry that's from your family?
RIPY: Well, I didn't mention earlier my daughter also worked for
00:32:00me in the visitor center, and she was being very interested, and
I have taken my grandchildren and shown them around the distillery.
My granddaughter's very interested in the process. But actually I, at
this point, I, you know, I see my nephews, um, and with
George and Tom B.'s interest in Lawrenceburg now, in the bourbon industry,
and the house, it's going to provide opportunities. I think it
could, could be, um, they may not work in a distillery but
I can see them being very interested in the business and, uh,
making something out of it, uh, it, whether it be a restaurant,
or, uh, a brewery, or, you know, whatever. But they have
all developed a new interest in bourbon. and Santa Claus brought
them books about bourbon this year. (laughs)
YOUNG: How would you say the, uh, angle of tourism as
00:33:00it begins to grow, uh, in the bourbon industry has affected relationships
between distilleries?
RIPY: Oh, gosh, you know, when I went to work at
the distillery, I, I knew these other distillers because my family had
been involved with all of them anyway. And people come through,
and they say, "You're a competitor." And, you know, I kind
of say, "Well, you know, we like them." (laughs) And
that's really the way it is. I would feel very con-,
I'm friends with the girls out at Four Roses. and, um,
actually I think it's, it's, uh, given us a degree of harmony
because we are all in touch and we will let each other
know if there are large groups coming through, and we work together
on the, the Bourbon, um, Chase, which is our big, uh, run
all the way from Jim Beam to Lexington once a year.
And, uh, we, we coordinate things with each other. So it's,
00:34:00it's a real, a real camaraderie between all the distilleries.
YOUNG: Whiskey advertising, bourbon, in particular, you've seen it change over
time. Uh, what are some of those changes that you've noticed.
Is it a question of focusing on the flavor and the
quality now, the sociability of bourbon? What do you think?
RIPY: Well, I'm kind of the romantic-type person that really likes
those old ads with the, the people, the, having a drink and
you, you know, you see the drink in their hand and they're
playing cards and all that sort of thing. And, and, uh,
but it was more portrayed like a gentlemen's, a gentlemen's drink, a
gentleman's thing. And I see that changing a whole lot.
One thing, um, you never heard about bourbon on the radio, you
never heard about bourbon on television, anything like that. And now
it's everywhere. Uh, I, I can remember, uh, Wild Turkey particularly,
00:35:00the ads would all be in a men's magazine. It would
be, um, Esquire and Playboy. And, uh, in fact, I've got
a, a, a paper where my uncle was interviewed by someone from
Play-, Playboy. So, um, it was, it was all gentlemen. and,
and, uh, now you're going to see an ad in any magazine
with anything, uh, about bourbon in it. Uh, it's also promoted as
more of a, a fun thing now. Uh, some of the
distilleries are just really making it fun. (laughs)
YOUNG: Well, if, if, if we look at the long picture
of your involvement in the bourbon world and the changes that you've
seen and the forecast of where it's going to go, if you
could sum it up in a few words, what would you say
00:36:00about the bourbon industry in general?
RIPY: I think the bourbon industry is a wonderful opportunity for
people to learn about their heritage, to enjoy a very high-quality product
that is totally American-made.
YOUNG: So you would invite people to come to Kentucky?
RIPY: Absolutely. I would love for people to come to
Kentucky and see about what, what's here in our heritage. I
think it's a great opportunity.
YOUNG: Well, listen, Olivia, I want to thank you for being
interviewed today, and, uh, especially on a cold day like today.
(Ripy laughs) Uh, and we're all wrapped up in blankets for
the interview. And to thank you for being part of the
industry for so many years.
RIPY: Well, thank you.
[Pause in recording.]
HAY: Rolling.
YOUNG: Olivia, would you tell us a little bit about Papaw
Hughes and some of the, the stories that are associated with him?
00:37:00
RIPY: Um, my first introduction to Papaw Hughes was that his
wife babysat for my nephew, so that's why I call him "Papaw
Hughes." His name was Bill Hughes. And he ran, he
worked in our distillery and, and made the mashes every day and
so forth. And he was very, uh, old-fashioned and, uh, kind
of kept with the old wives' tales. He, uh, I know,
you know, when I first started going into the distillery and looking
at the yeast and all that sort of thing, they laughed and
they went, "Oh my goodness, Papaw Hughes would just not believe that
there's a woman in here. He would have sworn you'd have
ruined his mash." That just being around women, their hormones would
kill the yeast. (laughs)
YOUNG: Anything else about him?
RIPY: I don't know anything else about him--
YOUNG: --that's better, all right--
RIPY: --except he babysat for Roger.
YOUNG: Okay. You know, we talk about a lot of,
lot about longevity and, and it won't be long that the current
00:38:00master distiller, Jimmy Russell, with Wild Turkey will be doing the big
6-0, sixty years of working in the distillery industry and looking over
the quality and the care of the product. Do you have
any observations or thoughts about Jimmy Russell right now?
RIPY: Well, I'll tell you what; I worked on both sides
of the fence when I worked at the distillery. When I
worked on the bottling line, I was in the, uh, union.
And, um, I had the opportunity to work with Jimmy on some
of the union business at, at one point and we had opposing
theories about the way things should run sometimes. But, um, at
some point, the, when I first worked there, the bottling line, the,
the line captains would call and tell people to come into work.
So, uh, then they changed that and Jimmy was the personnel
manager and he called people to come and work when they needed
00:39:00to come to work. And I have to tell you that
he is a very patient man. He, he would call and
if you weren't there he would call and call and call, and
make sure that you got the message that you had to work
because if you didn't, uh, you know--he could have just skipped over
you and called somebody else. So he's very fair like that.
Um, then we went to work on the other side of
the hill. And, um, he, I had always had a lot
of questions. Jimmy spent a lot of time telling me about
different things, about how the mash was made, and what the yield
was, and what the mash bill was, and, and all, he, he
helped me to understand what made it work. And, um, the,
so I, I learned what I know about making bourbon from Jimmy,
uh, or a whole lot of it. And, um, you know,
through the years, uh, people would come and bring gifts. Jimmy
always shared. Uh, we had a lady that came and brought
00:40:00See's Candy one time. And I don't know if you know
what See's Candy is but it's really good. Well, I, it
said, "To the Master Distiller." And so I took a red
ink pen and underneath--(laughs)--underneath it wrote, "And Olivia." (laughs) It
was so cute. It was so obvious that I had doctored
the label. (laughs) And Jimmy was so gracious. He
left the box of candy--(laughs)--with me. (laughs) He's, I said,
"Jimmy, this is really your candy." And he said, "Well, it's
got your name on it." (laughs) So, and, uh, you
know, he's, he always spent a lot of time. He comes
down and visits at the distillery and the tourists just love him.
They really enjoy getting to meet him. And, um, sixty
years is a big one for him, that's for sure. But,
uh, and he is, is very generous with his time, as well,
00:41:00what little time he does have. And, and, um, I think
he's going to do a really good job. So, I don't
know if Jimmy's going to leave. He doesn't seem like he's
got any idea, any thoughts about it; he kind of likes where
he is.
YOUNG: There's your story.
[End of interview.]