00:00:00MUMMERT: The following is an oral history interview conducted as part of the
Tennessee Valley Authority Retirees Association Oral History Project. The person
being interviewed is Brian Crutchfield. Mr.
Crutchfield is a retiree of the Tennessee Valley Authority. He worked at the TVA
for nine and one-half years between December 1978 and May 1988. He is being
interviewed by Philip Mummert as part of the Oral History Project. The interview
is being conducted via telephone and Mr. Crutchfield is at his residence in
Boone, North Carolina. Today is Thursday, July 23rd, 2020, and the interview is
now beginning. Well, Brian, hello. Thank you very much for participating in
this. I'm going to begin by asking you to tell me what the
00:01:00circumstances were that led your getting, led to your getting a job at TVA?
CRUTCHFIELD: Prior to working at TVA, I was a regional field representative for
the Appalachian BioRegion for the National Center for Appropriate Technology out
of Butte, Montana, that had been established by Senator Mike Mansfield. And our
purpose was to introduce and help develop appropriate technologies in
communities throughout that region. And I had the opportunity to make
presentations and explain what appropriate technology was, as well as provide
small grants to communities. And on a couple of occasions, I was in the East
Tennessee area and we provided some funds to the Highlander Center to put in a
solar greenhouse. And it was at that time that I was introduced to
00:02:00some TVA people who were working with us on that project, and they felt like
appropriate technology was something that they should be embracing. And they
said they were going to set up a position in appropriate technology and asked if
I would be interested in applying. And, of course, I was honored to do so and
received the job and, and started in December of 1978.
MUMMERT: So I would guess I better ask you, what is appropriate technology?
CRUTCHFIELD: Well, at the time, it was based on some work done by E. F.
Schumacher in England saying that small is beautiful and that we should be doing
things to fit the scale of what communities need. A lot of work was being done
in India and other locations where village technology and other types
00:03:00of technologies sometimes didn't fit the situation. Where we might send over a
complicated tractor for agricultural use in a small village in India, and within
a few months it might break down and there was no way that they could fix it.
Whereas if we sent some other simpler technology that was partial human power
and mechanical power, they would have the ability to not only fix it, reproduce
it, and spread the use of it, and meet the needs of that community. So
appropriate technology was sort of a predecessor word or phrase for the current
word "sustainable development," meaning that you're trying to look at things
from a, a whole systems perspective. Community resource analysis of what do we
have here and what can we use most effectively. And, of course,
00:04:00that's sort of the history of the Tennessee Valley Authority being established
to be a national demonstration agency and, at the same time, to do things of
importance that might be able to be used by other people across the country. A
lot of countries in the world were actually visiting the TVA in the 1970s and
1980s, in particular, because a lot of countries, because of their boundaries,
are basically set up on a natural resource type facility. You know, river
boundaries on one side and mountain boundaries, ocean, etc., so that their
geography and area was really defined by their natural resources and what was
there in that country. And since TVA is somewhat that area because we always
refer to it as "the Valley," it was the same type of thing. They wanted
to see how we were doing that. That we weren't just building dams, we
00:05:00were building dams for, in the early years, for flood control and for
agricultural benefit. And then that became power. And then once you made power,
you needed to have industry and businesses that could use that power. And you
needed to do training and other things. You didn't want agricultural waste to
runoff to get into the rivers and lakes, and dam up those dams that were
constructed. So it was a total integrated resource analysis type of concept,
which is the same as appropriate technology or now sustainable development. How
do we sustain what we're doing and not have to come back 50 years from now and
have to replace it.
MUMMERT: It might--
CRUTCHFIELD: So it made a lot of sense to work at TVA.
MUMMERT: I can, I can see how, as you indicated, appropriate technology
might be useful or relevant for developing countries. But why was
00:06:00there a need or importance for it in the United States and in the TVA or
Tennessee Valley in a developed country?
CRUTCHFIELD: Well, certain areas of the Valley still were underdeveloped, by any
sense of the word, especially along the river and the mountains. You know the
Appalachian Regional Commission had sort of a similar type of mandate looking at
a particular region that may be underdeveloped. And, you know, TVA brought in
the resource development of building dams, introducing new agricultural concepts
in the poorer counties. You know, certainly, areas like Knoxville, Chattanooga,
Nashville, Memphis, they developed pretty much on their own because
00:07:00of the benefit of having larger populations and, especially during the war, a
lot of things could take place then and grow much more rapidly. But when you get
out into the smaller communities of counties under 30,000 population, they need
all the help they can get to get started. And sustainable development,
leadership development, all those types of things that help people learn and try
to put things together as opposed to find a single solution that there are
multiple solutions to a community to make it last and survive and grow, and be
of benefit to the community as a whole, creating jobs and providing tax base. So
when you look at the smaller communities, even when you do maybe a single
project, it takes a long time for that project to have the long-term
00:08:00benefits that you're after. And so there were a lot of counties out there among
the 200 that needed assistance, not just the big ones.
MUMMERT: So here comes Brian Crutchfield being hired at TVA in 1978 as the first
person to specialize in, in this area. What did you do?
CRUTCHFIELD: Well, a lot of it we were, folks who were focusing on how does TVA
tell its story for the upcoming 1982 World's Fair? And how do we show what
integrated resource management is all about? And why would we want to build a
permanent pavilion? Maybe we should do something different. So in the first
three years there, a lot was focused on, we were thinking about doing an
appropriate technology village with wind energy and solar energy and
00:09:00sustainable agriculture on the other side of the river and having something like
a steam or electric railroad take folks across to see it over on the other side,
so it could be a permanent facility. That plan didn't work out, but we
ultimately got into retrofitting two barges that had been used to haul coal up
and down the river to various TVA plants. We retrofitted those and put exhibit
space on them that told the history of TVA, that talked about how do you manage
these dams for both energy and flood protection, and industrial development. And
then, you know, what type of things we did with agricultural development and new
fertilizers and how they should be used, and different farming
00:10:00techniques, and then when we had excess electricity, what type of companies
could we recruit in that would create jobs and provide benefits to communities
over a longer period of time. So those barges were, were great for that. And we
were able to get that done in 1982, and then in 1983, which was the 50th
anniversary of TVA, so we took those barges up and down the river and stopped at
a lot of the TVA communities that had grown as a result of TVA. And actually,
those barges were manned by the Bicentennial Volunteers, Inc., BVI, which is the
predecessor, I guess, to the TVA Retirees Association. And those people manned
it; they took people on tours. So the people that may not have come
00:11:00to the World's Fair in 1982 could have those same exhibits in their communities
down on their waterfront and do presentations. And it was, you know, it was just
a great time there. Everybody was really feeling at 50 years that TVA had done
their job and really was a national demonstration agency and also a resource
from an international perspective as well. So we were having visitors come in
from, from all over the country, so I know a lot of my
time was spent in those first three years with people coming in and wanting to
sit down and find out about TVA and, and how can we do something similar in our
new developing country, whether it was somewhere in Indonesia or Africa or South
America. And, you know, it was very exciting because they thought TVA
00:12:00was the best thing America had ever done and that it was done by the government.
And, and, you know, nowadays here in the 2020s, everybody refers to socialism as
sort of a bad word, but in reality, TVA was really sort of the largest
socialist-type experiment ever conducted by the U.S. government and it was a
success. It showed that you really could do something out there that could
benefit communities and areas. And it was an exciting time to be there. Dave
Freeman was Chairman of TVA at that time and he was certainly progressive. And
the Board at TVA, the 3-person Board at that time, they were a lot like the
Board from the 1930s. The 1933 Board was Arthur Morgan and David Lilienthal
and, and others that had a real sense of what TVA could do with the
00:13:00creation of the town of Norris, the building and construction of Norris Dam,
other dams that were being built in the 1930s in preparation, I guess you could
say, for World War II, knowing that we were going to need a lot of electricity
and resources that could support a industrial complex associated with a major
world war. So it was an exciting time to be there and we were all at the 50-year
mark looking a lot at what happened at TVA 50 years ago? How far have we gone
away from our mission? Are we still focused on that same mission? And what can
we do to realign ourselves with the next 50 years? And it was very
00:14:00exciting to look at some of that. I know we did a community energy management
project in Norris, Tennessee. And it was great because the community is still
very small and still had a lot of TVA, TVA workers and retirees that lived there
after 50 years. And yet at the same time, you know, they were distant from, just
far enough from Knoxville that there wasn't a whole lot of job creation and
development out in the Norris community. It was more a bedroom commuter industry
[community] in, in 1983. But it was a great time to be there. I mean, everybody
was real excited. Everybody wanted to do something. Everybody was embracing the
concept that we are a national demonstration agency and everything you do should
be of importance to, not just that one community, but a model for
00:15:00others to emulate. And as long as the project you were working on was very
specific to doing that and could be replicated, so we were asked to keep very
good records on what we were doing, you could get approval. The thing that they
did tell you, though, is that, you know, we're here to do demonstration
projects, not necessarily to create a program that has to be funded and
maintained and expanded year after year after year. So you might do a great
community or economic development project, but as long as you only did it one
time, in terms of funding and resources and analysis, then you were okay.
MUMMERT: Say, I, you've been talking about the first couple of years and you
were in that position of focusing on appropriate technology. And I
00:16:00wondered if you could give us a, a thumbnail sketch of your entire career at TVA
without going into any great depth.
CRUTCHFIELD: Sure.
MUMMERT: And then we'll go through your career in a bit more detail.
CRUTCHFIELD: Okay.
MUMMERT: But after Appropriate Technology, what did you do? I know you had a
couple of different careers.
CRUTCHFIELD: I did. And, you know, I think one aspect of TVA that was both
creative and, to a certain extent awkward, was they were always trying to change
and do something for the better. And as a result, that included a lot of
reorganizations. When I first went there, I was hired in the Office
00:17:00of Tributary Area Development, that focused on the various tributaries
[tributary areas] of the Tennessee Valley that flowed into the Tennessee River.
And they were looked at and examined from the perspective of what does this
particular watershed do? And how can we work within it to, you know, improve
that particular watershed or tributary area? And probably within less than a
year, that group, we were reorganized. And it seemed like always around Labor
Day each year, we got a reorganization [mandate]. And I know over almost 10
years, we reorganized five different major times in the Economic and Community
Development and Natural Resource area. Not as much in the Power area, but
certainly in what we would call the appropriated side of the agency.
00:18:00And so, within a year, I went from being an appropriate technology specialist,
somewhat doing my own thing, to being a Branch Chief of the Community Energy
Branch. And this was right around the time too of Three Mile
Island, so all of a sudden there was a major new focus
somewhat away from nuclear energy and, and construction to what are the
alternatives in renewable energy and solar energy and wind energy. And TVA was a
real leader in that. And it made a significant difference not only to TVA, but
to other utilities around the country that you're looking at how can you create
energy that doesn't have long-term environmental impact that has to be dealt
with. How can you create net-zero energy, and that was pretty radical
00:19:00thinking for the early 1980s and TVA was a leader in that. So the Community
Energy Branch I led focused on looking at a community from an energy
perspective. Where does its energy come from? How do you manage it? How do we
make sure that they are being well served for the future? Do they have any
energy resources locally that could be used, like small hydro, micro hydro, wind
resources, solar energy? And TVA, in the Power side, was doing a lot of
demonstrations in that and, of course, they were also focusing on conservation,
which is what you always do first before you try to develop new energy
resources. So conservation, wood energy, wind energy, TVA was really
00:20:00a national leader in all those areas before other utilities or even the Federal
government was into it at a significant level. And I think a lot of that came
from Dave Freeman, who had headed up an energy policy council prior to coming to
TVA, so he had a good sense of what are the things you can do. And, of course,
we had folks like Amory Lovins come in and talk to us
and tell us what kind of things were going on around the globe and what we
should be addressing as well. And that was also a time in which we started to
reduce the scale and operation of our nuclear construction program and, and our
work force. I think at the time that I arrived in 1979, we had close to 17 or 18
nuclear power plants under construction. And within, oh, three to five years,
we were down to, I guess, 8, 9, 10, or 11 plants, with 8 or 9 plants
00:21:00decommissioned and deferred. And we went from 50,000 employees to almost 30,000
employees and I presume since then that it's even less. But it was a radical
change for the TVA. You know, when I look back on it now and I look at all these
changes that came from deregulation of electricity, you know, it could be, it
could've gone either way. TVA could've gone where they did build all those
nuclear plants back in the 1970s and 80s and put them on line and then they
could've been the center of a major transmission network that, that served the
entire country. More, sort of like what we were saying, a true
00:22:00socialist-type situation where a centralized government utility provides all
the, produces all the electricity as efficiently as it can and then distributes
it and sells it to private power companies across the whole nation and is
responsible for a very creative and well run transmission system. That was one
of the things we talked about, I guess, maybe 10 years ago when deregulation of
utilities was being touted as what we need to be doing. And, of course, since
then, it sort of moved past that back to decentralized energy and renewable
energy and appropriate technology and sustainable development. It keeps sort of
going in circles, but the reality, I think, is we're all headed in the right
direction now. But I always think there will be a need for a certain amount of
centralized power, but I think now that we have the technologies out
00:23:00there for photovoltaic and battery power and electric vehicles, we're going to
see a lot more decentralized power than we've ever had. And I know TVA is a
leader in that in electric vehicles and other types of things and, you know, I
think back at people I worked with in the Solar Energy Branch and other
alternative energy areas at TVA and hydroelectric. A lot of those folks left TVA
at one time and went to other areas around the country and ended up developing,
you know, major programs in wind and solar and hydro, and TVA, having, you know,
a secondary effect on our country simply by the people who worked at TVA now
being spread across the globe.
MUMMERT: Yes, that's interesting. So after, after you were in the
00:24:00Community Energy Branch, you went on to Community Development I believe?
CRUTCHFIELD: I did. You know, another reorganization. TVA was good about not
letting people, even when they reorganized, they would say, "Now we're going to
focus on this for a while. And we need to focus on community development, things
like housing, and how do we assist our minority communities? And how do we
create jobs out there in places that need it the most? And so, I was a community
development specialist working in areas of affordable housing. We did some
housing that was energy efficient in a community land trust, where all the
houses were, all the land was owned by the land trust, but the houses were owned
by the individuals. We did that up in the Jellico area, just across
00:25:00the Tennessee border in Kentucky, an old strip mining area that had very little
economic development and had been basically used up. We also did a minority
economic development project right there in Knoxville where we took over the old
Mechanicsville High School, really within a rock throw of the TVA Towers
Headquarters, on the other side of the interstate. And we took this old high
school, renovated it, put small businesses in there, created a business
incubator providing technical assistance and resources and financial assistance
to small businesses that could locate there and grow with good assistance.
And, you know, to do that in a minority area with TVA really focusing
00:26:00in on how they could work with those communities in particular, and include the
local leadership in the development of these projects and let them be the
managers and facilitators, that was fairly novel there in Knoxville at the time.
And similar things were going on in Nashville and Chattanooga and Memphis and
the other urban areas where there were substantial minority populations. And so,
in that community development vein, again, lots of creative, novel things that
weren't being done in other parts of the country, but could be done there at TVA
because of the unique partnership and funding that could be provided.
MUMMERT: And then after Community Development, you had, you went to,
00:27:00from what I know, Waste Management.
CRUTCHFIELD: Yes. There was a big focus on natural resource development and how
to do creative things in other problem areas. And people need to realize that,
you know, EPA [Environmental Protection Agency] didn't really get started until
1976. So by 10 years later, people were saying, you know, it used to be that
everybody, every little county could have their own landfill or back then it was
called the county dump. And it might be something as simple as digging a trench
or a ditch out in a field and throwing your trash in it, and every few weeks you
might cover it with dirt. And for small communities, that may have worked at the
time. Lots of interesting stories of people who will say, "Yes, we used to go
out there and shoot rats and stray dogs and things like that at the
00:28:00old county dump." But obviously, that's not the way you really want to proceed,
and that's not a very intelligent way to do waste management. So we started to
focus on waste management from a community scale, things like community
recycling programs where we had people, even people who had been in county jails
and area prisons to go along the road and pick up trash. But it was more than
that. If they were picking up cans and glass and other materials that could be
recycled, they were recycling them. And then some recycling programs were
established. And then it was about how do we manage the collection of waste in
smaller communities and rural counties? And back in the early 1980s, a lot of
the counties had what they called green box sites. And that would be green,
these green dumpsters there that would be settled on the side of the
00:29:00road, maybe anywhere from 8, 10, 15 of them, and if you wanted to get rid of
your garbage from your residence, you had to put it in your car and take it
there and pull into a green box site that would be muddy, potholes, rats,
burning dumpsters, dumpster divers we used to call them--people who would be
checking in the dumpsters for things they could retrieve and keep. And it was
just not a very pretty site and not a place that was healthy or environmentally
appropriate. So we came up with a design for what we call a convenience center
where we would take these same green boxes and manage them in a very different
way. We would build a fence around them, we would put two gates on
00:30:00them, we would have it manned certain hours of the day, various days of the
week, we would educate people on how it was going to work in the future that you
could only take your garbage there at certain times, but that it would be clean
and safe. There would be someone there to help you. If you had something in
particular that you thought might be of benefit to someone else, they could set
it aside and then leave it there for somebody else who might need it or want it.
There would be recycling there too. So you could go from someone, a small rural
county having somewhere like 20 or 30 sites all around the county that a garbage
truck would have to go out and pick up the garbage and then bring back to their
landfill, to maybe seven or eight convenience center sites that were manned and
safe and so much more pleasant an experience than what they were used
00:31:00to. And it took a little work because a lot of people liked the green box sites,
but a lot of people also hated those green box sites. And I think we did this in
maybe 20 or 30 communities and provided funds and planning and designs for them.
Told them where they could get the, the funding for it. And we would oversee it
and once they got one or two in, it was real easy for them to put in three or
four and, you know, over a 5- or 6-year period transition the whole county. And
this was also at a time in the early 1980s when there were folks coming in from
out-of-state with a load of hazardous material. They might bring it to your old
green box site and just dump some type of hazardous material in your
00:32:00dumpsters because they could. There was nobody there to stop them and no one
would even know that you'd done it. So they would come in as sort of "midnight
haulers" and open up the valve on the back of a [tanker] truck and just let
[liquid] hazardous material spill out on the roadway in several counties.
There's several bad examples in eastern North Carolina of that and a few in East
Tennessee as well, and the cost for cleanup for something like that was just
amazing. So a lot more emphasis on how do we clean up the mess we made and how
do we make it better? And how do we move to the next best thing that's an
improvement of the technology and what's the next smartest, best technology
available that we can do?
MUMMERT: And it sounds like it would've been much less costly for the
00:33:00county governments to be able to deal with it all.
CRUTCHFIELD: Oh yes, a lot of cost savings. We ultimately made up a brochure on
how do you do it and, back in that day, the old slide show presentation, which
would be PowerPoint now. But, you know, how do you do it? How do you plan it?
What do they look like? What's the cost? How does this compare with the
alternative? What are the benefits? What are the pros and cons? And, you know,
once the community saw how to do it, we might give them a, a small financial
grant of maybe $15,000; $20,000; $25,000 and with that they could put in the
first two or three. And after that they had strong community support to fund it
themselves. I know in the county we live in, here in Watauga County [North
Carolina], they had put in one or two, but it still took a good 15 years
before they got them all over the county. And when I was doing
00:34:00economic development for the local [electric] co-op here, we did another county,
I guess in the 1990s, late 1990s, I helped them put in convenience centers. And,
you know, I still see them out there today when I'm traveling in rural counties
across North Carolina or Tennessee. And I see them develop the signs up in
fenced-in areas. It used to be nobody wanted those in their, in their
neighborhoods, now these days, people are so proud to have them there.
MUMMERT: Yes, I'm not familiar that much with some of the other Tennessee Valley
states and what they do for rural solid waste collection, but someone told me
within the past year, that would know, that in the State of Tennessee, Tennessee
has 95 counties and 93 have convenience center systems today.
CRUTCHFIELD: Yes. Yes, so that's the type of thing that TVA did, you
00:35:00know, those brochures, we made presentations at national conferences on
recycling and waste management. We went to several solid waste management
associations on a national level and made presentations. A lot of the big
companies like Waste Management, at the time, were very enthusiastic about that
because they were trying to do regional landfills. And regional landfills were
hard to get in anywhere, but it made a lot more sense because it was very costly
to do it right and meet all the environmental regulations, and sometimes
counties just couldn't afford to do that. But they could say, "We're going to do
this, but we're also going to do convenience centers out there." And so a lot
of, Waste Management put in a lot of those convenience centers and ran them as
well. And so, when you get the private sector wanting to take over what the
government sector has created, you know you're successful.
00:36:00
MUMMERT: Well, my next question is what was in store for you after you were
participating in TVA's waste efforts?
CRUTCHFIELD: Well, we started doing some things in economic development and
looking at areas of businesses. We had a new Director, Chairman, at the TVA at
the time, who had come from running the Nissan plant there in Tennessee, and so
a stronger focus in the late 1980s on job development too and what types of
industry could we create. So one aspect of that was, you know, we assisted some
communities in going beyond just the collection of waste to the disposal of
waste, but how do you create jobs in doing that? So we started a program of
developing baling waste instead of the old, old, and in many cases
00:37:00still current, area of just flattening waste with big frontend loaders that
would pack the waste down. And the balers would actually take the waste and,
under several hundred thousand pounds of pressure, create bales out of the
waste, wrapped in wire, about the size of a big table about 4 feet by 5 feet by
6 feet and then you would take those big bales that weighed slightly less than a
ton and stack those up in what would then be called a bale fill versus a
landfill. And maybe instead of putting dirt on them at the end of the day, you
would actually put a small foam layer that could then be, you could use some of
the leachate in the area and spray on the, on the garbage and cover it up at the
end of the day and then come back the next day and just continue what
00:38:00you were doing. But we found that there was a lot of economic development
opportunities in that in terms of making the baler, getting those balers out to
communities, creating whole concepts of how do we create jobs around recycling
and other areas. And so, we were also looking at other types of economic
development and recruitment at that time. At that time, a lot of focus was
coming in on the automotive end and we were focusing in on electric cars and how
do we develop an industry behind that, and battery manufacturers and, you know,
a lot, a lot of focus on bringing automotive facilities to the Southeast at that
time. Sort of like when, I guess, Mercedes-Benz went down to Alabama and
different states were competing for major automotive plants. Those
00:39:00are some of the projects I was working on. I was fortunate that this little
electric co-op that, up here in northwest North Carolina, Blue Ridge Electric,
decided they wanted to get back into economic development and called myself and
another fellow at TVA, Mike Stitt. We were working out in the district, at the
time, of northeast Tennessee, southwest Virginia, and western North Carolina and
they asked us if we could help them develop a job description and program for
the electric co-op to start doing more economic development in their four
counties. And we did that and helped them come up with a job description and
then that took some time to get approved. And then they finally got it approved
and about that time, as usual at TVA, they were getting ready to go
00:40:00through one more reorganization in my ten year history there. And I think this
one was going to require me and my family to move to Nashville. And so I applied
for the position and ended up coming over here to Blue Ridge, where, in reality,
I ended up doing the same things at Blue Ridge that I did at TVA. It's like you
can do anything you want to do, but only do it once. You know, don't create a
program that has to be funded year after year after year. So it was a great
transition for me. I enjoyed moving back to North Carolina where I grew up and
living in the beautiful northwest mountains and living here in Boone. So it was
a great transition. One of the other things that we did during, at the end of
my, my term [at TVA] there at Blue Ridge, was leadership development.
00:41:00We were beginning to realize that a lot of communities, especially rural
communities--I think, leadership is one of those things that only 10 percent of
the population in reality gravitate toward leadership positions in a community.
So if you're a community of 20,000, 10 percent would only be, you know, 2,000
people in leadership positions spread over all types of things in a community,
like churches and hospitals, chambers of commerce and local government, regional
government, county government. And it meant that a lot of times that the
community leaders really did not have the skills they needed to be in the
positions for which they were being presented with. And so we started a
leadership development program. And I think that's also one of the things that I
was most proud of there at the end, was a community leadership
00:42:00program that TVA did with the Southern Growth Policies Board. And I ended up
taking those same type of programs and doing that over here in the Blue Ridge
Electric service area. And it made a real difference in terms of having
leadership that had a good sense of the big picture, not just that you can do
one thing to solve an issue, but that you do have to look at community
development and economic development, environmental management, and sustainable
development. And if you do all of these things, then you're going to be a
successful community.
MUMMERT: Yes, Brian, you've taken us on a great and quite diverse trip through
your experience at TVA--appropriate technology, energy, community
00:43:00development, waste management, a variety of types of project and activities--and
I'm not going to repeat them all. But what I'd like to do now is just ask you to
think about your overall career at TVA and, I don't know whether you'll pick
energy projects or community development or waste management or any others, but
I'd like to ask you what, among all these activities that you were involved in,
what were one or two of your most favorite memories?
CRUTCHFIELD: You know, sometimes, it wasn't so much me doing something for
somebody else as was as it was somebody else teaching me something. And TVA was
very supportive of having you continue your education and sending you
00:44:00to conferences or meetings or making sure that you were able to call people on
the phone or correspond and find out, "You're doing something very creative. How
can we do that? Or how can we make it better?" And the fact that management was
very supportive in that area, all the way up to the very top of the Board. And
often times it was the top of the Board sending things back down to us saying,
"Look at this thing I've read. Do you think this is something we could do here
in the Valley?" And, you know, something as short and simple as that, but it
being the truth. And we would pursue it. We would find out. We would bring in
the experts, they would consult with us. They would tell us or we would send
information to them about what we had done. And it's that type of
00:45:00feedback, especially, you know, we're talking about a time before the internet,
before everybody had computers on their desk. It was a time in which you would
go to the TVA Library and go through resource documents and documents would be
shared with you and circulated among 20 or 30 different people, certain articles
or certain periodicals and publications. And that type of approach of networking
and information sharing, I think, was sort of the key at TVA that we wanted to
be a national demonstration agency. That we wanted everything we did to be the
best. And the fact that TVA hired people that were the best, that had great
credentials, that had gone to great programs and colleges and
00:46:00universities and done things before they got there. So when they came, they
weren't just wet behind the ears people, that they were folks that had, you
know, great experiences. You know, you're, you're a good example of that. You
came from one of the largest waste management or waste water management
demonstration projects up in Michigan?
MUMMERT: Muskegon.
CRUTCHFIELD: Muskegon, yes. And, you know, projects like that that could be
replicated on a smaller scale. You know, the fact that we would seek out people
like that who were doing unique things. And it, it was great. I mean, you had
colleagues that came from everywhere and if you needed an expert in something,
chances are there was one at TVA who did that. If you were concerned about
integrated pest management, somebody knew about that at TVA. If you
00:47:00wanted to do solar green houses, we brought people in who did that. Especially
in those early days and after Three Mile Island, we were bringing in the best of
the best in renewable energies and wind and photovoltaics and solar water
heating. And the things that we did at TVA, I think, just made a real difference
in setting up the rest of the utilities in the country to do more. Now, you
know, it's been almost, we're approaching in 2033 the 100th anniversary of TVA,
but you know, the last 25, 30 years, in particular since I left, the changes I
see in other utilities like Duke Energy, in particular, you know, they're doing
things now that TVA was doing in the mid-1980s. But everybody's doing
00:48:00it on a different scale and on a different level and using different
technologies. And that things have improved, but I think, again, TVA being a
national demonstration agency and making things that can be replicated and
viewed and information shared and networking, you know, it was no one project I
would want to say made the big difference. There were just projects everywhere.
And, you know, at any given time, I was probably involved in 30 to 50 projects
in a year that might last one, two, three years in duration before they would be
completed. So everything was always a little bit of juggling going on, but at
the same time, providing the right resources and the right technical assistance,
you really could make things happen and you could do it very quickly. And,
especially knowing that you weren't trying to develop a big program
00:49:00that would then be done in every county in the TVA service area. It's like,
"We're going to show you how to do it, but it's up to you to replicate it."
MUMMERT: Well, that's a good answer for what some of your favorite memories
were. I must say good because also you, I must say humbly, that you complimented
the interviewer as you were giving your answer. But I'm not going to let you
get, get away with that answer. You said you were involved in a lot of different
things, but I would like you to pick out just one or two, maybe, that, two of
the most important accomplishments in your career.
CRUTCHFIELD: Well, let me say--
MUMMERT: That may be difficult, but--
CRUTCHFIELD: Well, we had a TVA leadership awards program at one time. And I had
helped develop what the guidelines might be and how do you pick out a
00:50:00community, a project that is exemplary that other folks at TVA need to be
looking at as truly a national demonstration nature and that has really made an
impact. And myself, and you, and a few other employees, Patrick, and a couple of
others really, received an award in that, I guess, maybe the first or second
year of those leadership awards for, leadership excellence awards at TVA.
MUMMERT: Yes, you mean Patrick O'Connor.
CRUTCHFIELD: Patrick O'Connor, exactly. And, you know, one of the projects was
that community convenience center project, as to how that made a real
difference. It cleaned up the environment, made things neater, safer,
00:51:00for recycling to take place where people didn't just think of waste as waste,
but thought of it, of it as a resource. You know, in my county, we still, we
still have one that's manned and also has a little swap shop out there that the
people have a whole series of recycling areas that you can drop your recycling
at. If you are elderly and having a hard time getting the garbage out of your
car and putting it into a container, there's someone there to help you. It's a
paved area. It's not dirty, nasty. The attendant keeps it clean and, at the same
time, the attendant generally is an older person that's retired and doing this
on a part-time basis because (1) they enjoy doing it, and (2) it's just, just a
little money to help things along. But they enjoy that role. And, you
00:52:00know, to see that still going on and to realize that, gosh, you know, 40 years
ago I got an award for helping design this program and getting it implemented,
and here it is still in place. And that's a nice feeling to know that you had
done something unique and that it's still out there. And people are still doing
it and probably still looking at that, that TVA brochure from, you know, 1985 on
how to design and develop a county convenience center model. And it's nice when
you see that. It makes you feel good because we are still generating waste, we
still have rural counties that aren't big enough to have a landfill, but do need
to collect, collect their waste and do it in such a way that is better to manage
as opposed to green boxes or just a centralized landfill transfer
00:53:00station. And, you know, when I came here to Blue Ridge, three of our counties
didn't have anything like that. Now all three of them have that. And the fourth
county, a little more urban and larger, they even developed some convenience
centers in the towns of Lenoir, Hudson, and Granite Falls that made a real
difference for them. So, just knowing that you had an impact in one area that
has stayed on and has been a good resource and was thought through and makes a
difference. Yes.
MUMMERT: As you're talking, also it's interesting to me that it seems that
there's been really fundamentally no better technology or approach that's
replaced it in those 40, in those 40 years.
CRUTCHFIELD: Yes, until we get to the time of improving our packaging
00:54:00and things of that sort, you know, because right now recycling is going through
a major transition because a lot of our recycling was, was being sent to China
and they were developing, shaping our waste into glass and metal, electronics,
etc. But now they're not taking it and other countries aren't taking it. So I
think, I think we're going to see a whole new kind of sustainable manufacturing
type of emphasis that says if you're going to produce an automobile, you need to
make sure that all the pieces and components can be either reused or recycled or
replaced. And so, I think, you know, that's one of those things that we need to
look at.
MUMMERT: Do you want, do you have any other thoughts on any of your major
accomplishments?
00:55:00
CRUTCHFIELD: No, that pretty much covers it.
MUMMERT: Okay.
CRUTCHFIELD: It was a great decade and I wouldn't have given it up for anything.
MUMMERT: Well, and as you indicated, TVA enabled or gave you the flexibility to
work on all sorts of different things and gave the support and encouragement to
do it.
CRUTCHFIELD: Yes.
MUMMERT: Even though you moved around from time to time from one job to another.
CRUTCHFIELD: Uh-huh. I mean, a lot of those reorganizations meant you had a lot
of different managers and it let a lot of different people be managers. I know,
I had my first African American boss, my first female boss, Hispanic boss, you
know, from a diversity perspective, a lot of folks that maybe another agency or
other companies would not have risen to the top. They did at TVA. And
00:56:00they did at TVA, not because they were given those jobs because they were
minorities, they got those jobs because they were sharp and they were the best
people for those positions. And they wanted to keep them. They wanted to be the
best at it, and it was just great timing as to the types of things we did in, in
that decade. It really made a difference, in my perspective, in my next job and
how I saw people and where they came from and how do we improve things out there.
MUMMERT: I think those are some good words to end this interview on.
CRUTCHFIELD: Great, great.
MUMMERT: I appreciate your time and, once again, would like to say you had a
most interesting, productive, and diverse career at TVA. And thanks again for
your time.
CRUTCHFIELD: Alright, my pleasure.