Louie B. Nunn Center for Oral History

Interview with Dinah Bird, April 22, 2021

Louie B. Nunn Center for Oral History, University of Kentucky Libraries


Toggle Index/Transcript View Switch.
Search this Index
00:00:00 - Childhood on a ranch

Play segment

Partial Transcript: Hello, my name is--[audio cuts out]--student in Dr. Fernheimer's b--uh, bourbon oral history course in spring 2021.

Segment Synopsis: Bird was born in Lampasas, Texas. She grew up near Austin, in "hill country," on a self-sustaining ranch where they raised crops and cattle. The only groceries her family purchased were flour and sugar. Bird talks about riding horses growing up and the many outdoor activities by the river on the ranch property.

Keywords: Camping; Cattle; Crops; Hills; Horses; Outdoor activities; Ranches; Self-sustaining

Subjects: Childhood; Growing up; Lampasas (Tex.); Ranch life.

GPS: Lampasas (Tex.)
Map Coordinates: 31.06548799986769, -98.17774222989733
00:01:53 - Family background

Play segment

Partial Transcript: Um, when and where--what and where were your parents' occupations and where were they born?

Segment Synopsis: Bird's mother, Anna Bird, was also born in Lampasas County, Texas. Her mother's occupation was a homemaker and nurse. Bird's father was born in Oklahoma and he was a rancher. Bird says her knowledge of her ancestors dates back to the 1700s. On her mother's side her ancestors were Scotch-Irish, and on her father's side they were British with one eighth Native American. Bird talks about her three brothers; her two older brothers have passed away and her younger brother is still alive. Bird was the third child born in her family.

Keywords: Ancestors; Brothers; Occupations; Parents; Siblings

Subjects: Families.; Genealogy.; Lampasas (Tex.)

GPS: Lampasas (Tex.)
Map Coordinates: 31.06548799986769, -98.17774222989733
00:03:43 - More about her childhood on a ranch

Play segment

Partial Transcript: Now that we've talked a little bit about your family background, let's, let's shift gears and focus on your childhood. So tell me about your experiences growing up in Texas.

Segment Synopsis: Bird talks about growing up on a ranch that was remote and made it hard to have other children to play with close by. She talks about riding horses for fun and to round up cattle. With the self-sustaining ranch, they also branded cattle and broke horses. Bird talks about the outdoor activities she did as a child: camping, fishing, and hunting. Growing up, there were always a lot of chores to do. Bird's family made their own hay and grain. She went to the same school for 12 years and had a 125 students in her class. She talks about how her family was from Lexington, Kentucky but moved to Texas after the Civil War to become ranchers.

Keywords: Camping; Cattle; Fishing; Horses; Hunting; Moving; Ranchers; Ranches; Schools

Subjects: Childhood; Families.; Growing up; Lampasas (Tex.)

GPS: Lampasas (Tex.)
Map Coordinates: 31.06548799986769, -98.17774222989733
00:05:19 - Childhood schooling

Play segment

Partial Transcript: Awesome. So where did you go to elementary, middle school, and high school?

Segment Synopsis: Bird went to Lampasas Elementary School, Lampasas Junior High, and Lampasas High School. All of the schools were within a few blocks of each other, and the town only had about 5500 people. She talks about the close community in the town and the lack of technology at that time. Bird says her childhood would have been awesome with technology, but not having it allowed them to do more outdoor sports.

Keywords: Community; Schools; Small towns; Technology

Subjects: Childhood; Education.; Lampasas (Tex.)

GPS: Lampasas High School
Map Coordinates: 31.03948833184868, -98.18611428976739
00:06:55 - Healthcare career experiences

Play segment

Partial Transcript: So what did you want to be when you, uh, grew up?

Segment Synopsis: In the second grade, Bird thought she wanted to be a nurse, like her mother. Her mom encouraged her to go into the technology side of medicine. At 16 years old, Bird went to work in the local hospital with 25 beds and did laboratory tests. She would work at 6a.m. before school. Bird's undergraduate major was medical technology, which was a dual major in biology and chemistry. For ten years, Bird worked in this field. She worked in hospital emergency rooms at night on the weekends to pay for her college. Bird also did medical research at Temple University Hospital and the Hospital of the University of Pennsylvania. Bird describes a specific protocol she worked on that is still used in certain situations today. She enjoyed this work, and while medicine moves very quickly, the process of drug approval she found to be very slow. Bird had specialized experience and everyone wanted her to continue her work with radioactive isotopes, but she did not want to continue this work for health reasons. She enjoyed this work, and it interested her, but she says it was just time to move on. Currently, Bird has been watching the information about the COVID-19 pandemic and the vaccine from a healthcare perspective.

Keywords: Drug approval; Experience; Experiences; Healthcare; Jobs; Medicine; Research; Women

Subjects: Careers.; Education.; Medical care.; Occupations.; Professions.; Vocation.; Work.

GPS: Temple University Hospital
Map Coordinates: 40.00676956124142, -75.15116832664017
00:10:53 - Graduate education and PhD

Play segment

Partial Transcript: So--[audio cuts out]--regards to that and your schooling history, so, you, you started that a little bit younger and then you went into schooling, but what other schooling past your undergrad, did you do?

Segment Synopsis: Bird got a master's degree in zoology while she was doing medical research. She describes her work with fish hormones and what she published papers on. While at the Hospital of the University of Pennsylvania, Bird got to attend business school and liked the business aspect so much she got another master's degree and PhD from Claremont Graduate University in southern California. After finishing her business PhD, she completed the certified financial planning, certified investment management analyst, and gained many other license certificates.

Keywords: Business; Business degrees; Certificates; Education; Experience; Experiences; Graduate schools; Jobs; Learning; PhDs; Women; Work shifts; Working

Subjects: Career changes.; Careers.; Education, Higher; Medical care.; Occupations.; Professions.; Vocation.; Work.

GPS: Claremont Graduate University
Map Coordinates: 34.10360967942446, -117.71191623925979
00:13:28 - Entering the alcohol industry

Play segment

Partial Transcript: Well and your career did not stop at just your educational successes. You continued to get involved with what you're doing now. So what was your first memory slash encounter with the industry that you are now a part of?

Segment Synopsis: After completing her Ph.D., Bird went to work at a global investment management company. She worked for ten years traveling to manage personal investments for high net worth clients in 15 different countries. Then Bird worked for a subsidiary of Barclays Bank in San Francisco. In this position, she took clients to eat and get wine in Napa Valley. After seeing the wineries there and her farm experience growing up, Bird enrolled in viticulture classes at University of California, Davis. At this time, Kentucky was expanding the number of wineries they had as, before Prohibition, Kentucky was the 5th largest grape producer in the United States. The rich knowledge of grapes was lost in Kentucky because of Prohibition, but in 1990 legislation was passed to allow small farm wineries in Kentucky. Over the years, the numbers of wineries have grown, from one winery in 1990 to ten wineries in 2000, and today there are over 80 small farm wineries. Bird was planning on moving to Kentucky and bought the oldest commercial winery in America. They named this winery Baker-Bird after Bird herself and Abraham Baker Jr., who is the man who built it in the 1850s. The winery was her side business as she worked full time in investment management. The winery contains the largest, oldest wine cellar in America. It is also the only winery to have ever survived a Civil War battle and is on the National Register of Historic Places. Bird talks about the family history of the Baker family, especially Abraham Baker, Sr., including how he came to America and how he got into distilling. Abraham Baker, Sr. had documented bourbon recipes in the local courthouse. This historic recipe is what pushed Bird into making bourbon and some brandy.

Keywords: Abraham Baker, Sr.; B. Bird Distillery; Baker-Bird Winery; Barclays Bank; Bourbon business; Business ventures; Distilling; Experiences; Family histories; Family legacies; Generations; Grapes; Historic places; History; Jobs; Moving; Small farm wineries; Tours; Viticulture; Wine cellars; Wineries; Work shifts

Subjects: Alcohol industry.; Bourbon whiskey; Careers.; Change.; Distilleries--Kentucky; Education.; Occupations.; Professions.; Prohibition.; Vocation.; Women in the whiskey industry; Work.

GPS: Baker-Bird Winery.
Map Coordinates: 38.768738074505286, -83.9943897350347
00:20:10 - Kentucky bourbon influences and history

Play segment

Partial Transcript: That is a lot of questions, right there, that I got answered all at once so thank you so much for that. And where is it located and how did it end up in Augusta?

Segment Synopsis: Bird talks about her winery and its location in Augusta, Kentucky, a mile from the Ohio River. Bird talks about Cincinnati history and the large amounts of Germans that moved into the area; in 1840, 5% of the population was German, but by 1850, 50% of the population was German or their firstborn American children. Bird also mentions the history behind distillers' reason to escape taxes by moving to Kentucky. In 1792, there were about 500 stills in Kentucky; in 1810, there were over 2,000 stills. A lot of people settled in the flatter parts of the state. She goes into detail about the aspects that made people want to make bourbon in Kentucky: limestone and climate. Bourbon was first mentioned in the Maysville newspaper in 1820, but most people were just making white whiskey as aging was not common. Bird says that the Scotch-Irish are given most of the credit for distilling in the central part of Kentucky. The distilled spirits industry in Europe was aged before they began to age bourbon in Kentucky: for example, scotch. She mentions that there is a diverse heritage that played into bringing distilling to the state of Kentucky. Specifically, Bird talks about the reason why she settled in Augusta.

Keywords: Aging bourbon; Alcohol; Bourbon business; Bourbon industry; Climate; History; Influences; Kentucky bourbon; Legacies; Limestone; Processes; Stills; Storytelling; Whiskeys; White whiskey; Wineries; Winery

Subjects: Alcohol industry.; Augusta (Ky.); Bourbon whiskey; Distillation.; Distilleries--Kentucky; Distillers.; Whiskey industry--Kentucky

GPS: Baker-Bird Winery.
Map Coordinates: 38.768738074505286, -83.9943897350347
00:27:41 - Augusta, Kentucky

Play segment

Partial Transcript: And, uh, the reason that it's located in Augusta, I think--or Mr. Baker settled there was because, um, it was just the western movement.

Segment Synopsis: Bird talks about the man who built the winery she now owns, John Baker. Baker was older when he moved to Kentucky, so he did not travel as far inland. In 1797, John Baker bought one of the first lots in Augusta, Kentucky. Augusta has a population of 1500 people, is known for the longest continuously running ferry, and was the location of a Civil War battle. There was a Methodist college in Augusta, which led to an abolitionist movement there. Augusta is considered the 10th or 11th most historic place in Kentucky, and USA Today rated it the most picturesque town in Kentucky. Rosemary and George Clooney lived in Augusta. Baker-Bird is not on the Bourbon Trail because it is not in central Kentucky, but it is on the B-line Bourbon Trail.

Keywords: Augusta (Ky.); B. Bird Distillery; Baker-Bird Winery; Historic; History; John Baker; Kentucky Distillers Association (KDA); Kentucky bourbon; Legacies; Methodists

Subjects: Bourbon whiskey; Genealogy.; Tourism.; Whiskey industry--Kentucky

GPS: Augusta (Ky.)
Map Coordinates: 38.773008829487914, -84.00737536815174
00:32:39 - Baker family relatives

Play segment

Partial Transcript: So--[audio cuts out]--so getting to know some of the Baker relatives, do you know any--[audio cuts out]--that Mr. Baker might have had with, um, people in the industry back in his time?

Segment Synopsis: Records from the 1700s show that Baker would have been a competitor to the Beam brothers. Baker usually made white whiskey, and at that time, many people made whiskey because it was the only medicine available. Farmers with extra corn would make moonshine because it was more portable and allowed them to make extra money. Bird talks about drinking hot toddies growing up for medicinal purposes. Bird talks about the Baker family and how they host reunions at the winery. John Baker, who moved to Augusta, had several children. John Baker married into the Clore family. Abraham Baker Sr. was married in 1799 to Polly Bowman. Their son was Abraham Baker Jr., who built the Baker-Bird winery and married in 1852. The Clore family has been the most connected with Bird. The three children that Abraham Baker Jr. and his wife raised also come back to the winery. None of the family still live in Augusta. Bird specifically mentions places that relatives are from. Bird tells the story of how the historical records were saved, even though the courthouse was burned down.

Keywords: B. Bird Distillery; Baker-Bird Winery; Beam family; Communities; Connections; Corn; Families; Farmers; Frontier; Hot toddy; Learning; Medicinal whiskey; Whiskey making; White whiskey; Winery

Subjects: Bourbon whiskey; Cocktails.; Distilleries--Kentucky; Genealogy.; Whiskey industry--Kentucky--History.

GPS: Bracken County (Ky.)
Map Coordinates: 38.68425506630646, -84.06750137763255
00:41:09 - Baker-Bird Winery awards

Play segment

Partial Transcript: And I know that you are on the National Registry of Historic Places. What other achievements and awards has the winery received?

Segment Synopsis: All but one of the Baker-Bird wines are made from Kentucky grapes and have earned over 150 different medals from competitions both international and locally. Several of Bird's wines received yearly silver medals in the competitive San Francisco Chronicle Wine Competition, and her brandy has received gold medals in competitive international competitions. Bird also elaborates on the winery itself and how it has gotten many awards for its tours and preservation of history.

Keywords: Awards; B. Bird Distillery; Baker-Bird Winery; Bourbon whiskey; Brandy; Competitions; Experiences; Jobs; Medals; Winery; Wines

Subjects: Alcohol industry.; Alcoholic beverages.; Fame.

GPS: Location of the San Francisco Chronicle Wine Competition.
Map Coordinates: 38.8029766344403, -123.01751565833537
GPS: Baker-Bird Winery.
Map Coordinates: 38.768738074505286, -83.9943897350347
00:43:44 - Success in the alcohol business

Play segment

Partial Transcript: So what has been your most honorable--[audio cuts out]--thus far?

Segment Synopsis: Bird says her biggest success is staying in business for 11 years because business is tricky and very difficult. She is happy that her business survived the COVID-19 pandemic, and to do that they made hand sanitizer. Bird also feels that women are more conservative, leading to taking fewer risks, and she says women only get 5% of the venture capital, which makes it hard to get support. Today 40% of all small businesses are owned by women. Bird says that there needs to be more representation of women in government. She is doing this interview so that someone in the future has it better and can look back to the past. Bird also talks about the economic development that her winery brings to the Augusta, Kentucky community.

Keywords: B. Bird Distillery; Baker-Bird Winery; Business; Community; Coronavirus disease 2019 (COVID-19); Economic development; Employees; Experiences; Government; Pandemics; Representation; Small businesses; Women; Workers; Working

Subjects: Alcohol industry.; Augusta (Ky.); COVID-19 (Disease); Tourism.; Women in the whiskey industry

GPS: Baker-Bird Winery.
Map Coordinates: 38.768738074505286, -83.9943897350347
GPS: Augusta (Ky.)
Map Coordinates: 38.773008829487914, -84.00737536815174
00:47:29 - Effects of COVID-19 on the Baker-Bird Winery

Play segment

Partial Transcript: You mentioned the COVID-19 pandemic, so how was that or how has this past year been for you?

Segment Synopsis: A year ago, Bird was selling hand sanitizer and sold products curbside. She did not lay off one employee but instead used this time to build more decks, paint, and landscape. From March to June, the distilleries and wineries were closed. Her business has been fortunate in not having a lot of competition in the Augusta area.

Keywords: Augusta (Ky.); B. Bird Distillery; Baker-Bird Winery; Business; Closures; Coronavirus disease 2019 (COVID-19); Economic downturn; Hand sanitizer; Jobs; Sales; Tourism; Work shifts; Working

Subjects: COVID-19 (Disease); Careers.; Change.; Occupations.; Professions.; Vocation.; Women in the whiskey industry; Work.

GPS: Baker-Bird Winery.
Map Coordinates: 38.768738074505286, -83.9943897350347
00:49:27 - Baker-Bird Winery work environment and production

Play segment

Partial Transcript: So, could you, um, explain a little bit more about the work environment at Baker and Bird?

Segment Synopsis: There are specific positions at Baker-Bird, but they focus on flexibility. Some positions include greeters, tour guides, distillers, and bartenders. Bird believes that, of what they sell, 50% is in hospitality, 25% is history, and 25% is their products. She specifically mentions the types of tours that they have at Baker-Bird. They produce six barrels of distilled products a year and 400 cases of wine, making them a boutique compared to the big-name distilleries. Bird talks about the age of barrels with their bourbons. Their wines take about six to nine months to age, and they will have a four-year-old bourbon.

Keywords: Aging; B. Bird Distillery; Baker-Bird Winery; Barrels; Bourbon; Bourbon industry; Boutique; Communities; Employees; Hospitality; Jobs; Production; Products; Wine

Subjects: Bars (Drinking establishments); Bourbon whiskey; Distilleries--Kentucky; Tourism.

GPS: Baker-Bird Winery.
Map Coordinates: 38.768738074505286, -83.9943897350347
00:54:22 - Bourbon industry changes

Play segment

Partial Transcript: So, how have you seen the industry change, since you've been in?

Segment Synopsis: Bird talks about how the bourbon industry has changed a lot in the last 12 years. She says that the tours have become world-class, and the hospitality efforts have increased. The awareness and knowledge of bourbon have also grown. Bird also mentions how bourbon profiles have changed as they can experiment more because technology has improved.

Keywords: Aging; Agriculture; Bourbon industry; Brand awareness; Brand recognition; Corn; Experiments; Hospitality; Innovation; Profiles; Tastes; Technology; White oak; Younger consumers

Subjects: Alcohol industry.; Bourbon whiskey; Change.; Distilleries--Kentucky; Tourism.

00:59:58 - Women in the alcohol industry

Play segment

Partial Transcript: So, what was it like for you to be a woman in the spirits--[audio cuts out]--tourism industry back in 2000s to now?

Segment Synopsis: Bird talks about women-owned craft distilleries and how the alcohol industries are just now focusing more on women. She remarks about how she was the only woman growing up with three brothers and working in the male-dominated investment industry, so working in a male-dominated industry does not bother her. Bird likes that the bourbon industry is welcoming and everyone helps each other, as gender does not matter. She speaks on the support she receives from the Kentucky Distillers Association and feels that there will be challenges in any career that you choose. Bird thinks that women have an advantage in hospitality because of gender bias and how women tend to listen better. She also feels that there will not be a 50-50 split between men and women distillery owners for a long time. In 1980, there was no female CEO of a Fortune 500 company, but today it is 10%. She thinks that it will take a long time to reach 50%, as now only 40% of all small businesses are women-owned. Bird feels that women who are interested in bourbon tend to be more passionate. She says that her business would not survive without the men who buy her products, so she markets her bourbon broadly to reach all audiences. Bird talks about the many talented women who are currently in the bourbon industry.

Keywords: Bourbon business; Coworkers; Distillers; Experiences; Families; Gender marketing; Hospitality; Jobs; Kentucky Distillers Association (KDA); Women; Women in alcohol; Women in bourbon; Working relationships

Subjects: Alcohol industry.; Bourbon whiskey; Branding (Marketing); Careers.; Consumers.; Occupations.; Professions.; Vocation.; Women in the whiskey industry; Work.

01:08:44 - Building female connections

Play segment

Partial Transcript: So, being, um, a part of the Women in Bourbon, so you've made like a lot of connections through that, but before that, um, what are the connections? How were you able to, like, get to know other women in the industry?

Segment Synopsis: Bird talks about how the wine industry has been having national conferences and bringing women together for four years. The bourbon industry is just starting to get there, and she gives credit to the Kentucky Distillers Association. Bird talks about the tradition of bourbon and the knowledge being passed down through families. Now it is based more on technology that anyone can understand and learn, making the bourbon industry more accessible to those trying to break in.

Keywords: Distillers; Technology; Togetherness; Tradition; Women; Yeast

Subjects: Kentucky Distillers' Association; Women in the whiskey industry

01:10:28 - Workplace diversity

Play segment

Partial Transcript: So how do you like to incorporate a diverse, um, community around your, um, establishment at Baker and Bird?

Segment Synopsis: Bird says that she believes in the importance of diversity in the workplace. She feels that she hires more women because the industry pulls more of that, but she is proactive in also hiring men. Bird says all she cares about is a person's ability to do the job. She does feel that the small Augusta community leads to a limited employee pool.

Keywords: B. Bird Distillery; Baker-Bird Winery; Communities; Diversity; Employees; Jobs; Women; Work ethic; Workers; Workplace

Subjects: Alcohol industry.; Careers.; Distilleries--Kentucky; Occupations.; Professions.; Tourism.; Vocation.; Women in the whiskey industry; Work.

GPS: Baker-Bird Winery.
Map Coordinates: 38.768738074505286, -83.9943897350347
01:12:04 - Personal drink preferences

Play segment

Partial Transcript: And, um, just ask you a more personal question here, what is your favorite wine?

Segment Synopsis: Bird says that her favorite wine depends on the situation. Ruby Hawk Rosé is her favorite with strawberry shortcake on a sunny day. In the winter by the fire, Bird likes to drink her bourbon barrel-aged wine with a heavy stew. She loves the Baker-Bird brandy as it feels more warming than bourbon. Her favorite bourbon is one they make called Kentucky Statehood. Bird leans toward bourbon in the winter and wine in the summer, but she feels that she is more called to wine with her background. Bird feels that they will continue to grow their product line and add more bourbon. Her business names their bourbons with a more patriotic view as Baker, who built the distillery, was a patriot who fought in the American Revolution. Bird then discusses the names of her various bourbons and the expansion of her bourbon line.

Keywords: B. Bird Distillery; Baker-Bird Winery; Bourbon; Enjoyment; Expansion; Flavors; Preferences; Tastes; Wine

Subjects: Alcoholic beverages.; Bourbon whiskey

GPS: Baker-Bird Winery.
Map Coordinates: 38.768738074505286, -83.9943897350347
01:15:44 - Baker-Bird Winery's competitive advantage

Play segment

Partial Transcript: So--[audio cuts out]--makes you different than Woodford Reserve or Four Roses?

Segment Synopsis: Bird says that the historic component of her business, Baker-Bird, is what makes them unique. With her products, Bird can pinpoint where they were made because she has the original property deeds. She talks about how bourbon did not take off until the Civil War and the role of bourbon in bootlegging.

Keywords: B. Bird Distillery; Baker-Bird Winery; Bootlegging; Bourbon whiskey; Civil War; Deeds; Experiences; History; Product promotion; Unique brands

Subjects: Alcohol industry.; Prohibition.; Whiskey industry--Kentucky--History.

GPS: Baker-Bird Winery.
Map Coordinates: 38.768738074505286, -83.9943897350347
01:18:20 - Distillery and winery tour experiences / Drink recommendations

Play segment

Partial Transcript: What is your favorite winery and distillery that you have been to?

Segment Synopsis: Bird likes to spend a day with friends going to wineries and distilleries, but she does not have a favorite. She specifically lists going to Old Pogue, Castle and Key, Woodford Reserve, and Wild Turkey. Bird also talks about her experiences going to wine country in upstate New York, Long Island, Napa, and Sonoma. Her favorite thing to do is to see as many places as she can in different locations. Bird says that it is natural to go to sweet wines first with someone new to wine. With her staff, she notices that they tend to go toward the dryer wines. She thinks that bourbon is an acquired taste. Bird advises people to try everything, drink what appeals to you every season, and drink responsibly. She also talks about her experience at Talon Winery and their professional connections.

Keywords: Advice; Experience; Experiences; Knowledge of bourbon; Learning; Preferences; Tastes; Wineries; Working relationships

Subjects: Alcoholic beverages.; Distilleries--Kentucky

GPS: Talon Winery & Vineyards.
Map Coordinates: 37.909679136178795, -84.44485391716573
01:22:46 - Advice to those entering the industry

Play segment

Partial Transcript: So, what advice would you give to students trying to enter the industry?

Segment Synopsis: Bird advises those who want to be in the industry to be proactive. Call the distillery and ask to talk to or email human resources, but also expect rejection. She talks about a program at the University of Kentucky that promotes the beverage alcohol industry. Her main advice is: if you are interested in it, pursue it.

Keywords: Advice; Enjoyment; Experience; Jobs; Passions; Proactive; Training; Working

Subjects: Alcohol industry.; Careers.; Education.; Occupations.; Professions.; Vocation.; Work.

01:23:53 - Future of the industry

Play segment

Partial Transcript: So, where do you--[audio cuts out]--in about 5 to 10 years?

Segment Synopsis: Bird says that the future of the industry will depend on tariffs, as they have hurt their business. She sees the industry, more specifically Kentucky, becoming more well-known around the world. Bourbon is the only American spirit, so other states have started to produce it, for example Texas. Bird believes that Kentucky is unique in making 95% of the world's bourbon and, that when made in other places, the bourbon will taste different. Bird wants Kentucky to maintain its bourbon dominance.

Keywords: Bourbon; Bourbon business; Brand Awareness; Climate variation; Comparison; Expansion; Exports; Market dominance; Problems; Tariffs; Texas

Subjects: Bourbon whiskey; Distilleries--Kentucky; Economic conditions.; Whiskey industry--Kentucky

01:26:44 - Industry growth / Learning lessons

Play segment

Partial Transcript: So, what are some of your--[audio cuts out]--and aspirations, um, that you wish to come--become a reality with the next generation that will be entering the industry?

Segment Synopsis: Bird hopes that diversity in the industry will continue to grow and that there will be more responsible drinking. She also thinks that market demand will continue to grow brand awareness and keep the industry strong. Bird says that if she knew what she was getting into, she would have never bought a winery. She felt that it was a life-changing experience and that the same is true for any type of business owner. She feels that hospitality is a great industry, but all industries are challenging. Bird feels she gained a wealth of experience by owning Baker-Bird.

Keywords: Advice; B. Bird Distillery; Baker-Bird Winery; Brand awareness; Brand recognition; Business owners; Changes; Diversity; Expansion; Experiences; Jobs; Learning; Responsibilities

Subjects: Alcohol industry.; Careers.; Occupations.; Professions.; Tourism.; Vocation.; Women in the whiskey industry; Work.

GPS: Baker-Bird Winery.
Map Coordinates: 38.768738074505286, -83.9943897350347